All of us love watching creative and clever advertisements. But the shapewear industry has been quite shy about making commercials in the past. Thankfully they are finally breaking down boundaries and stepping over into the world of moving images.
In the past, lingerie advertisements seemed to follow the old belief that sex sells, but it is not applicable when it comes to shapewear. Shapewear videos are about empowering women to be proud of their curves with or without wearing sculpting wear.
Today’s shapewear is all about comfort and body confidence. However, finding the best products out there is like searching for a needle in a haystack. But before we check out some of our favorite shapewear videos, it’s important to understand why shapewear has transformed itself into every woman’s BFF.
Top 8 Shapewear Commercials Ads that you Need to See
While choosing the top 8 shapewear commercials, we took into consideration some of the following points. Such as, did the ad captivate the audience and get us interested in the product or were we distracted and ready to move on to something else. Or did it have any phrases or jingles that were hard to forget?
So we will let you be the judge of the following 8 shapewear commercial ads to see if you agree that they are the best of the best. We have ranked them in order from best to exceptional! Watch on and get empowered!
Lane Bryant – This Body Commercial
We had a hard debut between this and the last commercial for the best shapewear commercial, but in the end, we chose this one because of the simplicity of their commercial. In less than 30 seconds, they summed up why we love shapewear. We loved the empowering message transmitted and the body positivity of the models. The end phrase at the end of the video definitely made us ponder on what our body is made for.
#AskeVenus: Is Shapewear Body Positive? – Shapermint Commercial
We couldn’t help but smile as we watched this shapermint video ad. It shows a moving statue of a curvy Greek goddess that is in a museum and is being admired by a group of people. But then she begins to talk about the challenges of trying to fit into clothes with a body that constantly changes. Then she starts to pop in and out of different outfits showing the liberating power of shapewear.
SKIMS – 90’s Style Infomercial
Kim Kardashian resurrected the memorable 90’s style infomercial to promote her shapewear collection. Each of their five different fake infomercials describes a different item such as the “everyday smoothing and sculpting bra that holds you in.” We have to admit that it is a very unique form of advertisement and it definitely caught our attention.
Smoothing, Sculpting, Snatched – Ashley Stewart Shapewear
An upbeat ad showing us how we can instantly flatten our tummy with one of their top sellers – the extra firm long leg shaper. We adored the fact that they used a plus-size model to show off their shapewear video ad and how it made her look and feel more confident in her different outfits.
Brown Thomas Lingerie – Fit to Look Fabulous Shapewear
We loved this video because it elevated shapewear to a whole new level. Brown House Lingerie is presenting shapewear as underwear essentials for all of our work wear ensembles. We enjoyed how they presented their shapewear as something sensual, practical and definitely not something we’d feel embarrassed about wearing.
Jockey Seamless Shapewear TV Ad
Jockey is known for their premium quality seamless intimate wear and their shapewear holds up to their high standards. The video shows a young lady wearing different styles of shapewear under her clothes all day long without feeling uncomfortable. The motto was “Stay in shape throughout the day” and it stuck in our head, plus it showed the unique attributes of their shapewear.
Honeylove – Shapewear that truly works
Honeylove gives us an informative introduction on how their shapewear can be worn under any outfit for an invisible fit and all-day comfort. Honeylove shapewear is designed to contour your curves that won’t roll down or leave you feeling like you’re a stuffed sausage.
Spanx Before & After: 101 All the Way
Spanx is one of the most recognized names when it comes to shapewear. So, it isn’t surprising that they have created one of the top videos. In this video, they give us a brief but complete introduction to some of their top styles by showing us what different outfits look like with and without shapewear.