New shapewear brands are profiting from promoting body-positive shapewear by creating inclusive styles for all body types, sizes and skin-tones. But how do these so-called inclusive shapewear lines affect their body-hugging predecessors, such as Spanx? The 2001, blockbuster “Bridget Jone’s Diary” transformed her unsightly beige toned scary stomach-holding in pants, into an intimate wear essential […]
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Loading...Control underwear has become a staple in every woman’s daily wear. Due to increased popularity, new shapewear brands are popping up daily, giving the quintessential brand, Spanx, a serious run for their money. The world of lingerie and undergarments is being revolutionized at the moment, with top-selling brands, such as Victoria’s Secret, facing the threat […]
(No Ratings Yet)Loading...All of us love watching creative and clever advertisements. But the shapewear industry has been quite shy about making commercials in the past. Thankfully they are finally breaking down boundaries and stepping over into the world of moving images. In the past, lingerie advertisements seemed to follow the old belief that sex sells, but it […]
(No Ratings Yet)Loading...Thanksgiving is the big day we have been all excitedly waiting for, as it is the kick-off to the holiday season! But taking a pause from the turkey, stuffing and pumpkin pie, what is the history behind one of the yummiest annual holidays? Besides gaining ten pounds in one sitting, this federal holiday goes back […]
(No Ratings Yet)Loading...Heist Studios was created in 2015 when they embraced the unspoken truth by intimate wear brands – All women’s bodies are unique and there isn’t any underwear or shapewear that fits. Either it sags down or suffocates or uncomfortably digs in. Heist Studio’s mission is to create undergarments such as shapewear, panties, tights, and bras […]
(No Ratings Yet)Loading...Source: glamour.com Did you know that 10% of all pregnancies end in a miscarriage? Even though miscarriages are common, it is still considered to be a taboo subject. For many women, just knowing that they are not alone in dealing with the loss of their unborn baby can be extremely comforting. The silence surrounding miscarriages […]
(No Ratings Yet)Loading...One of the most respected women in the Unites and the former first lady spoke out at the Obama Foundation Summit about the Girls Opportunity Alliance and more. All of enjoy a rare public appearance from Michelle Obama. The former president of United States, Barack Obama and his wife gathered at the roundtable at this […]
(No Ratings Yet)Loading...Black Friday is addictive and thrilling, as all the deals seem to be the lowest of the entire year. But it is easy to get caught up in all of the hype, buying something that only appears to be a bargain and find it cheaper somewhere else. The key to getting the best out of […]
(No Ratings Yet)Loading...Kim Kardashian just launched her inclusive line of shapewear called SKIMS in September and within seconds, she sold more than $2 million dollars of shapewear. Currently, Kim is busy stocking her depleted inventory. But that hasn’t prevented her from planning for her next big move. Kim has already expanded her KKW Beauty line to be […]
(No Ratings Yet)Loading...I just assumed that I had a plugged milk duct, which was completely normal, right? My nine and half months old newborn had just stopped breast-feeding and having a lumpy and sore breast was the norm, or so I thought. A few weeks later, I started getting concerned when that lumpy breast started to form […]
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